The gem of Southern Oregon, the City of Ashland is a thriving town of 21,117 residents and 450,000 annual visitors as reported in Ashland’s city budget. Ashland is also home to Southern Oregon University and its 5,970 students (Winter 2018).

Selected as a top 10 finalist in Outside magazine’s search for the Best Town in America”, Ashland dazzles as a culturally rich mecca for tourism, entertainment, entrepreneurship, and breathtaking outdoor experiences, with access to an array of resplendent natural wonders, including Mt. Ashland, the Rogue River, and Crater Lake National Park.

Ashland touts its 100+ restaurants, wineries and breweries located within the city limits with year round culinary events to visit and enjoy.

Additionally Ashland is the gateway to over 100 wineries and 250 vineyards. Visitors can day trip to wineries in Ashland, Bear Creek, Applegate or Upper Rogue wineries. Check out Ashland wineries’ summer events.

“Ashland – Top 10 Best Wine Destinations in the World
Wine Enthusiast Magazine 2016

Enjoy 365 days of theatre, a thriving artist community and art galleries and museums, including the world renowned Oregon Shakespeare Festival, that runs March-October, with over 380,000 annual tickets sold. Attend independent films, markets, first friday art-walk, festivals, live music and explore a diverse shopping experience.

“Ashland’s quality of life, is the stuff that dreams are made of.”
100 Best Small Art Towns In America.

Whether you love to hike, run, bike, birdwatch, raft, zipline, ski, snowboard, golf or are an equestrian, the four seasons of the 14,000 acre Ashland Watershed and surrounding outdoors offers something for everyone.  Said to be the hub for endurance events, such as the Spring Thaw, Mt. Ashland HIllclimb run, Siskiyou Challenge, Ashland Mountain Challenge and many more, Ashland offers 4600’ vertical with 12.5 miles of single track along with world-class terrain. Plus ten lakes and five major rivers within a short drive.

Voted one of the “Top Trail Towns”
Trail Runner Magazine, June, 2008

The Columbia Hotel rated in the top 10 Ashland hotels on Tripadvisor.